... And while I'm at it, let me pick up on the S4 and Samsung Ads in general:
My summary of the new Samsung S4 Ad
1. Take photos... Don't all phones do this?
2. Swipe to answer... A vital feature? Would you really replace your S3 for this?
3. NFC share... How often is this used, daily, weekly, monthly vs. Whatsapp, email, facebook, twitter ...
4. Non touch message review (camera) -- another vital feature?
5. Control TV via Infrared? Wow...., oh but wait, Samsung isn't the 1st phone to offer Infrared functionality (my palm OS phone had this?) ...and don't forget they provide something similar via an iOS App for their Samsung smart TVs?
Hence I find the comment a little out of place from a "techie"... Surely Samsung's target for this Ad is the community at large i.e. those who don't know any better.
The overall sentiment I believe they are trying to convey is that: Samsung phones are so much "cooler" than Apple's phones. I'm personally kinda skeptical when a supplier visibly tries so hard to slate it's competitors.
Consider that Apple did the same with it's Mac vs PC campaign (although occasionally amusing, it wasn't statistically shown to be a great success for Apple)
Samsung I believe have gained more in market share through device design than it can quantify in the billions it has spent on advertising.
For what other reason has Apple decided to not compete with advertising. It's certainly not for cash reasons.