Agreed. I'm always fascinated by the amount of energy released on the interwebz in the days prior to an Apple event and just after and I think MG Siegler is spot-on with his "turn" and "prestige" metaphors. People's expectations are sometimes just crazy and there is no way they won't be disappointed, but as that article pointed out, just as soon as you have one of Apple's devices in your hands you get it... Well, I did at least.
There was a thread on MyBB earlier this week about what people were expecting from the event... I figured it'd be the phone and IOS6 'cos I've been watching these things for years and I'm not expecting "the prestige", a phone that doubles up as a Martian landing craft or something like that. I'm really expecting "the turn", a phone that will be better than my 4S, which I still really love and which, in turn, was better than my 4 and so on... Argue specs and dimensions all you want, throw stones at the opposing fanboy camp, whatever... Apple devices are, for me at least, more than just the some of it's parts and I pretty sure, come October, November or December when I finally get my hand on mine, I'll be "in my knoppies" thank you very much.