This is not the example you were talking about though
You said, companies often put morals above making a profit. Now with that statement you are saying, Edgars as an example refuses to sell Adidas of Nike takkies because they are made by child labourers. Even though the shoes sell damn well, they pull them from the shelves out of morals?
I'm sorry, I would like to see that.
I just gave you an example of a company that puts morals above profit. Our profits are lower than they could be, because we chose to do something we believe is moral. And that is very common across companies