Fail of the year: why the BMW XM is 2023’s worst car
Proof: BMW customers will not, in fact, ‘buy anything with that badge’
No, it’s not just because of how it looks. The obscene BMW XM is 2023’s biggest miss because it doesn’t succeed on any level. Not even for the company that makes it (yet). Allow me to explain.
As a piece of design, it’s obviously a catastrophe. As a luxury car, it’s too firm-riding and frustrating to operate. As a sports car, it’s too disconnected and clumsy to drive. As a family car, it’s too expensive and not especially versatile. As a drag racer, it simply isn’t that fast in the realm of potty 4x4s. And as a hybrid, it’s a token sop to efficiency.
Some cars (like the M3 Touring) are best in class by a distance. Most cars have their own minor victories and Unique Selling Points. Heck, even an X6 is undeniably impressive to drive, whatever you think of its Styled-By-Quasimodo posterior.
But the XM simply doesn’t work. There is no task you could ask of it that it could complete better than any other car. And in return for a car that’s gazumped and bettered at every turn (Including by BMW’s own X5M), BMW asks that you pay them one hundred and forty-eight thousand and sixty English pounds sterling.