I know that. Thats exactly what I was saying. I've used the "send ebucks" feature a lot to gift my ebucks to the wife to buy airplane tickets etc.
What I'm failing to understand is the OP's comment about using the shoprite vouchers for groceries for low-income households. It takes money to make ebucks... Unless there is some dodgy scheme on going where a level 5 client (with -40% off) is purchasing ebucks for cash from other FNB clients (possibly at a better exchange rate), then buying shoprite 40% off discount vouchers and reselling those a slight premium. Seems like a lot of work