Cell C advert exploits consumer ignorance, says ASA

[jes]

Cell C advert exploits consumer ignorance, says ASA

MTN has lodged a successful ASA complaint against Cell C’s radio advertisements which says that MTN is trying to keep mobile prices high

 

[Twista]

and the ASA does it again...

The ASA is missing material facts... IMHO

The consumer has a right to know...

Anyways Cell C over did it. LMFAO - You go.... Cell C

 

[BBotha]

Damage was done. All CellC now has to can do is post a picture on social media where the CEO has a yellow gag over his mouth..... With a short URL to some web page of how MTN wants to gag Cellc not to tell consumers what they are doing....

 

[greg0205]

And by siding with MTN they keep consumers ignorant... Well played ASA, well played.

 

[dominic]

ke?

Cell C’s radio commercial is framed so as to exploit the lack of knowledge of the consumer

describes almost all commercials in the industry i think

have no interest in supporting either side but this seems wrong. I think one of the only clear offerings from any MNO to date is the Cell C 99c tariff. Contrast this with the usual commercial offerings from the MNOs which are a prime example of structuring products and marketing them in a way which takes advantage of the ignorance of consumers. The logic of this ruling implies the latter should also be ruled against....

 

[Nephew_]

Cell C will be happy about the successful campaign. It has been running for a few weeks and the ad is already past its sell-by date (almost).

 

[Twista]

ke?



describes almost all commercials in the industry i think

I think one of the only clear offerings from any MNO to date is the Cell C 99c tariff. Contrast this with the usual commercial offerings from the MNOs which are a prime example of structuring products and marketing them in a way which takes advantage of the ignorance of consumers. The logic of this ruling implies the latter should also be ruled against....

Couldn't have said it better...