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For branding eg. LOGO?Why make another standard?
Jan Vermeulen,
I've just downloaded an iphone application for the same, which works perfectly. Was able to read the writer's business card.
Already looking forward to the service.
Are they creating a new bar code? Or will they be using QR codes ? If its a new standard why ? If its QR codes then use Barcode Scanner on the app market. Not wap or bandwidth required.
You should also change the topic as its not a QR code but there own matrix code (or two-dimensional bar code) http://en.wikipedia.org/wiki/Barcode#Matrix_.282D.29_barcodes.
QR Code "Quick Response" is a specific matrix code. http://en.wikipedia.org/wiki/QR_Code.
I would assume the author used a 3rd party qr code generator (such as http://zxing.appspot.com/generator/) to create his vcard - as http://generator.beetagg.com/ creates a qr code that redirects to their webserver.