This is special pricing as well being extended to early bird customers and those who sign up now. If you grab them now, that's your price moving forward irrespective of price increases, in the same way that we ran the old accounts.
Look, in terms of the custom deals we did, some customers truly either can't afford the new prices in which case it's unfair of us to force anyone into that position. Ordinarily I'd say take it or leave it, I'm not running a charity here. But you guys are mybroadband members - a community that Paul and I hold dear to our hearts and the community that was the catalyst for this business' inception. So we bend over backwards to accommodate you guys. Other customers have very, very specific requirements that need a little tweaking to products here and there. Again, for mybroadband members we bend over backwards.
Also bear in mind that considering most customers are from mybroadband, we have on average far, far higher usage and therefore costs on our accounts than any other ISP out there. So grab that sign-up form and send it to friends and family for us and we'll continue looking after you guys as best we can.
And if I organised something unique and special for you, then feel like the VIP you are to us and keep it between us. We spoke privately, and I arranged something for you in private. Shout it from the rooftops internally, please. 
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