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This is a catch 22. MC are probably facing a drop in subscriptions due to the economic downturn. Their response, like nay other monopoly, is to hike prices to maintain revenue. They just spread their cost among fewer subscribers.
The less demand, the lower the price, basic economic law
Let's see...If I were the Multichoice CEO, I would rather take a knock from a maximum of 10,000 subscribers for one measly month than give in to the 'protesters' demands and lose the increased revenue from over a million subscribers for eternity. You can't suddenly increase rates by 20% next year to make up for it so this increase is a once-a-year opportunity.
1. If MC gives in they would be held to ransom every year.
2. The quality of the product would decrease as a result of no annual increases.
Sorry, guys you have already lost...plus April is gonna suck for you![]()