So we should just suck it up?
I'm sure you believe that every luxury item should only be consumed by the rich and elite and should remain over priced for you to use it as a status symbol. Just because we are a 3rd world country does not mean that we should be over charged. In fact, we should be paying less as less people can afford the ridiculous prices.
I am sure there is a huge untapped demand for DSTV and if they were to lower their prices, the increase in sales would make up for the drop in price. Increasing prices is not the only way to increase profits and in some cases has the opposite effect. Look at what Mweb's uncapped internet did to the ADSL landscape and when it was released there were many who said it was unsustainable. It's been more than a year since Mweb launched their offer and I am sure they are not running into losses every month.
DSTV should drop their price by at least 30% and try and increase their subscriber base by the same margin. I am sure this will make them more profitable in the longer term.