Ferrari Luce (EV)

All-electric Ferrari Luce officially revealed

Ferrari used the occasion of the anniversary of its first-ever race victory, on 25 May 1947, to unveil its all-new, all-electric Luce. CAR Editor Ian McLaren attended the official reveal in Rome.

Described as the next chapter in Ferrari’s history, the highly anticipated Luce represents several firsts for the Maranello-based brand, including its first foray into all-electric mobility.

Designed in collaboration with LoveFrom, the powerhouse studio founded by ex-Apple man Sir Jony Ive and Mark Newson, the Luce, because of its all-electric architecture, is Ferrari’s first five-seater product – one aimed at both existing customers seeking more versatility and, indeed, emissions-free driving, and a potentially fresh, future-focused clientele.

At just over five metres long, two meters wide and 1 544 mm tall, while the Luce’s exterior styling looks destined to divide opinion, a closer study of the car at its official unveiling revealed several key details that go some way (though not all the way) to understanding why it looks the way it does.

The best way to imagine the Luce is to picture it without its bodywork… This is to say that, from the outset, LoveFrom and Ferrari sought to create the most aerodynamically efficient vehicle in the automaker’s history. To this end, the so-called glasshouse, or passenger cell (the black bits), is flat from the tip of the car’s nose to the top of the windscreen, before flowing over the (five-seater) cabin and down again to the rear. The bodywork of the Luce (the colour bit) has then been “placed” over this cell, almost like a waistband, while accommodating numerous vents and openings to avoid disrupting the flow of air up and over the glasshouse.

 
Interior: Very nice compared to recent Ferrari but it just doesn't suit the car. Imagine that interior in a 296.

Exterior: Oh boy. Weird and interesting. I would actually be keen to see one. I think if it was a Kia or Hyundai for $60k they could pull it off. It is a disgrace for Ferrari though. Jassis.
 
iPhone moment for Ferrari? Jony Ive designs the radical new all-electric Luce

The famous Italian sports car manufacturer Ferrari has officially entered the electric vehicle market. The company revealed its very first battery-powered production vehicle, the Ferrari Luce, at a launch event in Rome. The new model arrives as a five-door hatchback sedan that offers five seats - a layout that challenges traditional definitions of a Ferrari.

To create the vehicle, Ferrari collaborated with LoveFrom, an independent design firm led by Sir Jony Ive and Marc Newson. This is the first time that Jony Ive, best known for designing iconic consumer electronics like the original Apple iPhone, has styled an automobile. The creative partnership introduces an entirely new look to the brand, blending a minimalist design language with complex packaging solutions required by modern EVs.

The physical dimensions make the Ferrari Luce the largest vehicle the company has ever built. It measures 5,026 mm in length, 1,999 mm in width, and 1,544 mm in height. The wheelbase stretches 2,961 mm. Compared to the Ferrari Purosangue, the Luce is 53 mm longer and 45 mm lower. The exterior look separates the body into two clear parts: a dark, glassy upper section that sits inside a painted lower shell. Staggered wheels complete the stance, measuring 23 inches at the front and 24 inches at the rear.

Aerodynamic efficiency guided the development process to ensure maximum driving range. Engineers completed two and a half times more digital fluid dynamics calculations than they did for the Purosangue. The body features an integrated front S-duct that guides incoming airflow and shortens the visual appearance of the front nose. Floating front and rear spoilers allow air to glide cleanly between the body layers, while vertical windshield wipers sit tight against the edges of the front glass. These changes give the model the lowest drag coefficient of any road car from Maranello, reducing drag by 25 percent compared to the Amalfi model.

Inside the cabin, the styling team moved away from the digital trends that dominate many modern electric cars. Instead of replacing controls with giant touchscreens, the interior uses traditional physical touchpoints. Drivers interact with heavy, precision-machined aluminum dials, buttons, and switches to adjust basic cabin settings. The three-spoke steering wheel uses 100 percent recycled aluminum with an anodized finish. The instrument panel holds classic mechanical needles along with high-definition digital screens developed by Samsung.

The absence of a mechanical transmission tunnel creates a flat floor, allowing Ferrari to offer its first true five-seat cabin. Passengers access the rear compartment through large, rear-hinged suicide doors. The layout offers plenty of legroom, but the sloping roofline restricts vertical space. Passengers who stand over 180 centimeters or taller will likely touch the ceiling if they lean back against the headrests. Behind the rear seats, the vehicle provides a 597 l trunk, which is the largest luggage space ever featured on a Ferrari.


 
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