iPhone moment for Ferrari? Jony Ive designs the radical new all-electric Luce
The famous Italian sports car manufacturer Ferrari has officially entered the electric vehicle market. The company revealed its very first battery-powered production vehicle, the Ferrari Luce, at a launch event in Rome. The new model arrives as a five-door hatchback sedan that offers five seats - a layout that challenges traditional definitions of a Ferrari.
To create the vehicle, Ferrari collaborated with LoveFrom, an independent design firm led by Sir Jony Ive and Marc Newson. This is the first time that Jony Ive, best known for designing iconic consumer electronics like the original Apple iPhone, has styled an automobile. The creative partnership introduces an entirely new look to the brand, blending a minimalist design language with complex packaging solutions required by modern EVs.
The physical dimensions make the Ferrari Luce the largest vehicle the company has ever built. It measures 5,026 mm in length, 1,999 mm in width, and 1,544 mm in height. The wheelbase stretches 2,961 mm. Compared to the Ferrari Purosangue, the Luce is 53 mm longer and 45 mm lower. The exterior look separates the body into two clear parts: a dark, glassy upper section that sits inside a painted lower shell. Staggered wheels complete the stance, measuring 23 inches at the front and 24 inches at the rear.
Aerodynamic efficiency guided the development process to ensure maximum driving range. Engineers completed two and a half times more digital fluid dynamics calculations than they did for the Purosangue. The body features an integrated front S-duct that guides incoming airflow and shortens the visual appearance of the front nose. Floating front and rear spoilers allow air to glide cleanly between the body layers, while vertical windshield wipers sit tight against the edges of the front glass. These changes give the model the lowest drag coefficient of any road car from Maranello, reducing drag by 25 percent compared to the Amalfi model.
Inside the cabin, the styling team moved away from the digital trends that dominate many modern electric cars. Instead of replacing controls with giant touchscreens, the interior uses traditional physical touchpoints. Drivers interact with heavy, precision-machined aluminum dials, buttons, and switches to adjust basic cabin settings. The three-spoke steering wheel uses 100 percent recycled aluminum with an anodized finish. The instrument panel holds classic mechanical needles along with high-definition digital screens developed by Samsung.
The absence of a mechanical transmission tunnel creates a flat floor, allowing Ferrari to offer its first true five-seat cabin. Passengers access the rear compartment through large, rear-hinged suicide doors. The layout offers plenty of legroom, but the sloping roofline restricts vertical space. Passengers who stand over 180 centimeters or taller will likely touch the ceiling if they lean back against the headrests. Behind the rear seats, the vehicle provides a 597 l trunk, which is the largest luggage space ever featured on a Ferrari.
Ferrari enters the luxury EV market with the Luce, a 1,036-horsepower five-seat sedan co-designed by Jony Ive that features a tactile interior and an advanced four-motor powertrain.
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