Ferrari Luce (EV)

First production Ferrari Luce set for Monterey Auction

Expected to fetch up to R18 million, a ‘Tailor Made’ example of Ferrari’s all-electric Luce is set to go under the hammer at the 2026 Monterey Auction Week.

The first production model of Ferrari’s wildly-debated all-electric Luce has been reserved for auction at the 2026 Monterey Auction Week, hosted by RM Sotheby’s. Finished in “Tailor Made” specification, the car has been valued at an excess of $1 100 000, or around R18 123 875. Proceeds from the auctions will go towards various Ferrari Foundation charities.

Developed specifically for “Chassis 0”, the car’s Madreperla Semi-Gloss exterior paint finish aims to produce “evolving green and violet iridescent reflections depending on the angle of the light”. The wheels, bespoke brake callipers, and the Prancing Horse logo are set against an optical white background complete the look.

 
First production Ferrari Luce set for Monterey Auction

Expected to fetch up to R18 million, a ‘Tailor Made’ example of Ferrari’s all-electric Luce is set to go under the hammer at the 2026 Monterey Auction Week.

The first production model of Ferrari’s wildly-debated all-electric Luce has been reserved for auction at the 2026 Monterey Auction Week, hosted by RM Sotheby’s. Finished in “Tailor Made” specification, the car has been valued at an excess of $1 100 000, or around R18 123 875. Proceeds from the auctions will go towards various Ferrari Foundation charities.

Developed specifically for “Chassis 0”, the car’s Madreperla Semi-Gloss exterior paint finish aims to produce “evolving green and violet iridescent reflections depending on the angle of the light”. The wheels, bespoke brake callipers, and the Prancing Horse logo are set against an optical white background complete the look.

I'm guessing not one of the Ferrari foundations charities are sight related.
 
The very first Ferrari Luce is being auctioned for charity

… and RM Sotheby’s reckons it’s worth “in excess of £800,000”

What you are looking at here is the very first Ferrari Luce production car. As if you’d mistake it for anything else.

And in exciting news for the three people on the Internet that liked Ferrari’s first crack at an EV, this very car is heading up for auction at RM Sotheby’s Monterey sale during the upcoming Car Week. No official estimate on how much it’ll go for, but we are told that it has a ‘value in excess of £800,000’.

That’s largely because, while the standard Luce will cost just under half a million quid, this particular one (Chassis no.0 no less) was customised through the Ferrari Tailor Made programme. As such, it gets fancy ‘Madreperla Semi-Gloss’ white paint with “iridescent reflections that evolve from green to violet depending on the intensity and angle of the light”. There’s also white wheels, white brake calipers, and you can guess what colour the special leather is inside too. All very Apple Car. Marc Newson and Jony Ive would be proud.

We’re told that the car – which has been built to US spec – is fitted with a dedicated plaque to mark it out as the first Luce production car, and all the proceeds from the sale will apparently benefit The Ferrari Foundation – a registered charity that is “committed to generating opportunity through inclusive education projects”.

 
Top
Sign up to the MyBroadband newsletter
X