Ferrari Luce (EV)

FiestaST said:
https://twitter.com/x/status/2107055456388546816
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No.

iu
 
Look. If Ferrari changed its tune and said we want to start sharing the "LUCE" with everyone and start producing cars for the masses, this being the first one with sticker price of $30k. Then maybe.

I know what it takes and costs to build a car and wouldn't buy this thing even with Elon's FU money, Its quite ludicrous that Ferrari would think that its badge in this case is worth the sum of the Luce's parts.
 
The Luce will sell for two reasons.
Primary being that any collector is forced to get it, to get into the special program
Secondary - and this is the one that will make people salty - is the same reason people buy a new iPhone every year, the novelty of it.
Sure, everyone can buy a Tesla - but this is rarefied air, almost.
Don''t get me wrong, I hate the ****ing idea of a electric Ferrari - and I am certain Enzo if still alive would have pushed back on the idea, he would have picked a better design, but ultimately would NOT have been able to stop them from manufacturing the Luce, since the EU emissions regulations required it.
 
Anthro said:
The Luce will sell for two reasons.
Primary being that any collector is forced to get it, to get into the special program
Secondary - and this is the one that will make people salty - is the same reason people buy a new iPhone every year, the novelty of it.
Sure, everyone can buy a Tesla - but this is rarefied air, almost.
Don''t get me wrong, I hate the ****ing idea of a electric Ferrari - and I am certain Enzo if still alive would have pushed back on the idea, he would have picked a better design, but ultimately would NOT have been able to stop them from manufacturing the Luce, since the EU emissions regulations required it.
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Yeah look Ferrari we all know is not a automobile manufacturer in the true sense of the word. They are essentially a collectors club.
 
PAYBACK said:
Look. If Ferrari changed its tune and said we want to start sharing the "LUCE" with everyone and start producing cars for the masses, this being the first one with sticker price of $30k. Then maybe.

I know what it takes and costs to build a car and wouldn't buy this thing even with Elon's FU money, Its quite ludicrous that Ferrari would think that its badge in this case is worth the sum of the Luce's parts.
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WOW, you sure have Cum laude Business Economics.
Think we must send this Thesis of yours to Hermes, Rolex and Chanel. They obviously have no idea what they doing, just like Ferrari.
Do you think the parts in a R2mil Rolex watch cost more than 2%?
 
PAYBACK said:
Look. If Ferrari changed its tune and said we want to start sharing the "LUCE" with everyone and start producing cars for the masses, this being the first one with sticker price of $30k. Then maybe.
Click to expand...
You're not paying attention. China will provide for the masses. No automaker can keep up. Survival means everything else will be elevated slowly as part of premiumization/upmarket transitions. Lower volumes, higher margins, better returns. Luce is just a new model for a new type of Ferrari customer while simultaneously providing an electric drivetrain they can now build on top of.
 
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