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The 2021 Ford Bronco Is the Hottest SUV of the Year - Doug DeMuro
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Even if you've already received your Bronco, Ford will replace the hardtop -- and there's worse news if you haven't gotten your SUV yet.
It's not a good day for certain 2021 Ford Bronco owners, and those with pending deliveries. On Thursday, the automaker announced a campaign to replace every moulded-in-colour hardtop built for Broncos produced with the option.
Whether owners took delivery of their SUV, it's awaiting a quality check or hasn't begun production, every last one will get a new MIC hardtop.
Ford told Roadshow the existing hardtops are not up to the automaker's standards, but stressed these issues are only cosmetic. The problems do not affect their safety or functionality. All Broncos with soft-top roofs are not part of the replacement campaign.
For anyone who already got their hands on the hotly anticipated Bronco, there's no action required. Ford will send these owners a letter in the coming weeks with instructions on how the automaker will install the new MIC hardtop.
For those waiting for their SUV while in transit, or if it's ready for delivery at the dealer, customers can still take delivery and then receive the same letter in the near future.
However, the Blue Oval plans to prioritize the oldest SUVs first, and the first replacement units won't be ready until October.
Now, the worse news. For those who noticed their Bronco's build date came and went, it means the SUV is stuck in production limbo.
Ford said SUVs in this category await replacement MIC hardtop roofs, but it does not have updated timing just yet. Those awaiting a new build date will receive additional information in September.
For customers whose SUV is scheduled for production, expect delays, too. The company said these customers will receive updated timelines in October.
There's an even worse part. Anyone who sees their Bronco is not yet scheduled for production may be in for a lengthy wait. The automaker said if an order for a 2021 model isn't for a First Edition, it's being bumped to the 2022 model year. Ford plans to begin production of the 2022 Bronco in late December.









“I’m gonna patch you in and ... do some introductions” were a Ford representative’s first words in a surprise call to me last week. Seconds later, I found myself in a teleconference with Jeff Marentic, the company’s General Manager for Passenger Vehicles and with Mark Grueber, the Brand Manager for the Ford Bronco.
I had no idea what this discussion was to be about, and it took a while before I figured it out: Ford wants me to tell you, dear readers, that it knows it screwed up with the Bronco hard tops, it’s embarrassed, and it’s trying to make things right.
“Call you in 10 minutes couple key guys to talk bronco,” read a cryptic text message from Ford yesterday after a company rep left a voicemail saying he wanted to “catch up with [me] on some news [Ford is making] on Bronco.” I wasn’t really sure what this meant, but I rolled with it.
Shortly after receiving the call, I could sense a sombre tone. It was apparent that Ford was being very careful with its messaging on whatever this topic was, because the call was clearly well rehearsed — more so than other PR correspondence I’ve experienced.
This wasn’t going to be an exciting announcement of a new car or feature, that much was obvious; something was afoot.
“I’m going to let Mark ... help you understand what we’re doing from a customer satisfaction and customer experience actions to try to make this as right as we can with our customers” Marentic told me. “We remain committed to deliver for these customers, and the most important thing is to get this right and reward them for their patience.”
At this point, I was still a bit unsure what this was all about, but I gathered that customers were having issues with the Bronco, a vehicle that I knew had been suffering production delays and early quality woes.













Ford Motor Co. has scrapped plans to build a pickup version of the Bronco off-road SUV, according to two sources knowledgeable about the decision.
The automaker planned to introduce a Bronco-based pickup in 2024 but in recent months has informed suppliers the program was canceled, the sources told Automotive News. It was to be built at the same plant that assembles as the Bronco SUV and Ranger pickup in Wayne, Mich.
Ford spokesman Mike Levine declined to comment on the company’s future product portfolio but noted that “we continue to see strong demand for our full portfolio of rugged trucks and SUVs, including Bronco-brand utilities and our bestselling Ford truck lineup.”
After looking through the Model Year 2022 Bronco Raptor is coming around. Two different levels a base Raptor 373A and a higher package that includes lux in a 374A. Also see the new colors in Erupution Green, Hot Pepper Red and Code Orange. Really exciting stuff and will continue to see if there are other options available and keep everyone posted.



Per the San Miguel County Sheriff’s Office’s Facebook page, a 23 year-old driving a Ford Bronco Sport Big Bend on the treacherous Black Bear Pass has sustained serious injuries after rolling their vehicle off a cliff.
The department’s press release from Sunday describes what happened, writing:
"Deputies have learned that the women were driving up Bridal Veil Road and entered the one-way Black Bear Pass going the wrong way. The passenger told Deputies they did not see the sign indicating the beginning of the one way pass. After a couple of switchbacks they decided it was best to turn around."
"The passenger then stepped of the vehicle to help the driver navigate, and while backing up, two of the wheels went high enough on the embankment to cause the vehicle to begin to roll. The 2021 Ford Bronco rolled off the cliff an estimated 400 feet, ejecting the driver, the dog, and the vehicle’s engine before coming to a stop."
