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UH OH! - just be forewarned that SafariTin may take offence to you posting 'AI Slop' and vociferously chastise & berate you for that indiscretion...Explaining how AI is killing the PhD in less than 10 minutes
“Compute campuses.”
That’s the latest AI newspeak.
This time, the proposed rebrand is coming from OpenAI, whose spokesperson apparently confirmed to Business Insider on Sunday that this was its new preferred nomenclature.
“Compute campuses better describes the scale and role of the infrastructure we’re building for AI,” they told Insider, adding, “These are long-term investments in computing, energy infrastructure and skilled work.”
Back in September, this emerging trend for rebranding AI-related concepts kicked off, starting with the term “artificial intelligence” itself.
President Trump decided he prefers the term “Super Intelligence,” mandated its use among federal officers under his authority, and appears to have convinced many AI leaders to adopt it—although OpenAI CEO Sam Altman is notably absent from that list.
According to a Pew survey over the summer, few Americans have a positive view of AI’s future role in society—at only 16%.
So there’s an argument to be made that changing the name makes sense, assuming one holds the American people in such low regard as to think a name change will help shift public opinion.
Americans’ opinions on data centers broadly have been trending downward in recent months, according to a September Pew survey. That survey collected views on data centers vis-a-vis the environment, utility costs, neighborhood quality of life, jobs, and tax revenue. Only 4% of Americans thought data centers impacted all of those areas positively.
Strategically associating political opponents with data centers has also become an important feature of electoral politics this year.
Data centers are only starting to coalesce into an issue with partisans taking one clear side or the other, but calling an opponent a “data senator“—to cite just one recent example—has proven to be a great way to earn publicity. And calling someone a “compute campus senator” certainly doesn’t have the same ring to it.
OpenAI’s spokesperson told Insider, “We want the communities hosting that infrastructure to help shape it and share in the opportunities it creates.”
Gizmodo reached out to OpenAI for confirmation of the rebrand. We will update if we hear back.
OpenAI Would Reportedly Like You to Use Its Pleasant New Term for Data Centers - Gizmodo
Trump isn’t the only one who wants to rebrand stuff.
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OpenAI Would Reportedly Like You to Use Its Pleasant New Term for Data Centers
Trump isn’t the only one who wants to rebrand stuff.gizmodo.com

Google built an empire on search ads, then watched ChatGPT shake the throne. Its response was to load up its own search engine with AI features, most notably AI Overviews, which summarize information directly on the results page instead of sending users to the websites that originally published it.
Publishers lost clicks, ad revenues dried up, and traffic to top news sites collapsed from over 70 million monthly visitors in July 2024 to just over 47 million by July 2026. Media leaders surveyed by Reuters Institute predict traffic to fall by nearly half over the next three years.
Now the bill is arriving at Google's own door. Alphabet shares dropped over 11 percent in a single day after the company revealed that its AI Mode, the chatbot-style search experience replacing the traditional ten blue links, earns significantly less advertising revenue than the old model.
That sell-off wiped out more than $500 billion in market value. Google's search revenue grew just 12 percent year over year to $63.3 billion, slower than the 14.5 percent it posted in the same period last year, even as search query volumes hit record highs.
Capital expenditures meanwhile more than doubled to $51.4 billion driven by AI investment.
Chief business officer Philipp Schindler insists AI Mode queries represent "upper funnel" commercial opportunities that will monetize over time.
What nobody seems to have worked out yet is what happens to Google's ad business once the publishers it has been quietly starving finally go dark.
