Here's the cool thing :
I can buy what I want and like what I want. Not only that, but I can identify both the negatives and the positive. I can point out something that I feel could be done etter - or point or something that's great. I feel any obligation to defend a brand, it's management or it's decisions.
We call that 'free will'
"Free will is the concept that individuals have the capacity to make their own choices and actions, independent of external forces or predetermined factors. It's the idea that we are the authors of our decisions, rather than being driven by forces beyond our control. This concept is central to discussions in philosophy, theology, and even neuroscience, as it relates to moral responsibility, determinism, and the nature of consciousness"