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“I’ve seen media reports suggesting that since launch we’ve managed to only attract a paltry 15 000 subscribers. That figure is way below our projection.”
What worries me is that shouldn't their house already have been in order before launch?“It’s too early to write us off yet. Rather give us enough time to put our house in order.”
Well from a network, it systems perspective, Virgin mobile is Cell C. They have their own call center though (Using Cell C's CRM software).For all intense purposes, Virgin Mobile might as well be Cell C, imho.
VMSA communications manager Nicholas Maweni says that it has delivered on its promises. Say Maweni: “What subscribers in the local market want are cheaper calls, handsets unbundled from airtime and an end to mandatory two-year contracts.”
VM are targeting the data market with their 'cheap' rates. How will they maintain MY ARPU when they make the service so slow or, at times, completely unusable??Virgin isn’t focused on subscriber figures but the quality of its subscribers’ average revenue per user (ARPUs) – the standard measure for cellphone revenue.
Ja, the 50c/Mb market is the high-endWith Vodacom, MTN and CellC literally handing away free SIM packs, the cost of a Virgin access pack is R89. “It doesn’t help to have plenty of non-income-generating SIM cards in circulation. That’s why our target is the high-end market.”
LOL“It’s too early to write us off yet. Rather give us enough time to put our house in order.”
By charging more for the SIM they're going to have a customer base that has money to spend and is willing to spend it.Plus why issue an R89 data pack when your competition is selling them at 99c? You can't do that and then say you can't afford to have non-income generating SIMs in circulation.
Why would MTN and VDC go with Virgin? Let me see. Virgin want to come into the SA market to compete with MTN, VDC and CellC. But they can't because they can't get a license to operate. So MTN / VDC should let let them use their license in order to compete with them and take their customers away. And in return they will give back a small part of the revenue they stole from them.Virgin should have gone with vodacom or mtn. Virgin is a teen "cool" brand and why would young people want to use virgin if they wont be able to download anything over gprs ?
Nope. They are celc#1 with a different picture on the box.they are celc #2.thats it. maybe they will get it right?
And those with more cash are usually more discerning about how they spend their money, less likely to accept the attitude dished out when you complain, less accepting of problems etc etc...By charging more for the SIM they're going to have a customer base that has money to spend and is willing to spend it.
Cant really comment as to their customer service as I havent had any problems yet.And those with more cash are usually more discerning about how they spend their money, less likely to accept the attitude dished out when you complain, less accepting of problems etc etc...
They piggybacked extensively off Vodacom's network in the beginning so I can see the similarity.As far as I can see, Virgin are not doing exactly the same as Cell C did when they started.
I speak under correction, but I think:
1) Virgin don't have their own licence, but Cell C did.
2) Cell C had their own systems but Virgin don't