konfab
Honorary Master
Biggest reason why Takealot (and Amazon for that matter) are successful is that they are not online shops. They are successful because they are online shopping platforms for other people's businesses. This is because someone at these companies bothered to pick up a book on basic economics:
Third party sellers on Takealot or Amazon are going to be closer to the needs and wants of consumers than any employee of Takealot or Amazon. Which is why they will always know more about what products to sell and what price to sell then the host platform.
Need proof?
https://www.statista.com/chart/18751/physical-gross-merchandise-sales-on-amazon-by-type-of-seller/
If Everyshop wanted to take on Takealot, they would focus on making the best platform for third party online shops possible. That means:
1) Having a functional and intelligent product search.
2) Provide competitive prices against Takealot 's market for third parties.
Distribution and returns shouldn't be a problem as they are already doing the customer support thing in their existing locations.
https://fee.org/articles/the-use-of-knowledge-in-societyIf we can agree that the economic problem of society is mainly one of rapid adaptation to changes in the particular circumstances of time and place, it would seem to follow that the ultimate decisions must be left to the people who are familiar with these circumstances, who know directly of the relevant changes and of the resources immediately available to meet them. We cannot expect that this problem will be solved by first communicating all this knowledge to a central board which, after integrating all knowledge, issues its orders. We must solve it by some form of decentralization. But this answers only part of our problem. We need decentralization because only thus can we insure that the knowledge of the particular circumstances of time and place will be promptly used. But the "man on the spot" cannot decide solely on the basis of his limited but intimate knowledge of the facts of his immediate surroundings. There still remains the problem of communicating to him such further information as he needs to fit his decisions into the whole pattern of changes of the larger economic system.
Third party sellers on Takealot or Amazon are going to be closer to the needs and wants of consumers than any employee of Takealot or Amazon. Which is why they will always know more about what products to sell and what price to sell then the host platform.
Need proof?
https://www.statista.com/chart/18751/physical-gross-merchandise-sales-on-amazon-by-type-of-seller/
If Everyshop wanted to take on Takealot, they would focus on making the best platform for third party online shops possible. That means:
1) Having a functional and intelligent product search.
2) Provide competitive prices against Takealot 's market for third parties.
Distribution and returns shouldn't be a problem as they are already doing the customer support thing in their existing locations.

