The SABC is easy to fix, remove every single senior manager and board member and enforce policies and measures to limit theft and fraud. Lets not kid ourselves that the SABC is battling to generate income, or that the refusal of a large portion of the population to pay TV license fees in any way affects the SABC's ability to function profitably.
With reported advertising revenue for 2013 being 17.9 Billion Rand. the SABC has a lot of very difficult questions to answer. Also strange that I had to find external sources to get this figure as the SABC's own online annual report is missing all of the income and expenditure figures..........well not really that strange considering that it is most probably being looted by the cadre anyway, and they definitely would not want those figures in the public domain.
You can do the math yourself, SABC TV has a 30 second rate of between R1000 for off hours and R230 000 for prime time. Radio has rates of between R360 and R17 400 as per their own rates brochures. Propaganda and fake news, fetch a high premium it would seem.
To give you an idea of the income that is possible from advertising I quote the following;
"Two insiders, who spoke on condition of *anonymity, said that typically a 30-minute soapie like Generations would shoot for 22 minutes – leaving eight minutes to sell to advertisers.
In those eight minutes, up to 16 adverts can be aired. That means Generations was, at its peak, earning the SABC close to R4 million an episode, about R18 million a week and R74 million a month – excluding repeats and the Saturday omnibus."