Sure thing. IPhone is a fantastic choice and I love them. I just don't think that it means thatif you buy one then you are blind to reality to justify your purchase.
As you say, each to their own.
100%. For example my reason for buying the iPhone this year was I wanted a change. I've had too many android phone and quite frankly I'm bored of the similarities, was just dying for a change.
There are many factors that come to play when choosing a phone other than which 1 is "better".. putting my S6 to S7 side by side in the shop couldn't justify the purchase thereby making my iPhone 1 a no brainer.
