Is this Apple hardware?

The huge antenna is a giveaway that it isn't. Apple would rather not give you any internet than stick that thing on one of its boxes.
 
Agreed by the antenna - but the box is even the exact same dimensions as an ATV and looks identical.

Plus don't Apple use Cortex?
 
Agreed by the antenna - but the box is even the exact same dimensions as an ATV and looks identical.

Plus don't Apple use Cortex?

The streamer itself looks relatively like an Apple TV but the processor is not. They are currently using cyclone processors. Even if they did use the same chip, that chip is also used in many other devices like Nvidia's Tegra 2,3 and 4 processors are based on that as well as many of Samsung's own processors.

The Apple A5 chip was based on this design which makes it ancient anyway.
 
They didn't even bother to take a photo of the device themselves. They just Photoshopped the official Apple photo of the Apple TV:
 

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BoB has one up at over R5,000 :/
 
Looks like an Apple TV rip-off to me.

Just FYI, the Cortex ARM series processors are not unique to Apple devices, and are used in many other devices..
 
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