Lamborghini Urus SUV

Another sales record for Lamborghini - here’s how the top models rank

2021 has been a tough year for the car industry, with the semiconductor shortage curtailing production across the board, yet Lamborghini has managed to buck the trend by achieving an all-time sales record in the first three quarters of the year so far.

The first nine months of 2021 saw Lamborghini sell 6902 cars in total, which is up 23% on the same period in 2022 and an increase of 6% on the first three quarters of 2019.

The Lamborghini Urus SUV remains the best-selling model in the line-up, with 4085 units sold around the globe, which is an increase of 25% year-on-year. Next up was the Huracán with 2136 units finding homes (up 28%) while the Aventador supercar flagship mustered 681 sales, which Lamborghini says is in line with its planned lifecycle, which is coming to an end. The Aventador’s replacement is due in 2023, and it’s set to be powered by a new hybridised V12 powertrain.

The sales situation at Lamborghini mimics that at Porsche, where the SUVs have become the cash-cows, but as long as some of that extra funding is still directed towards new supercars, brand enthusiasts have little to complain about. Afterall, they did get a new Countach out of the deal.

Interestingly, it was the Asia Pacific regions that showed the highest sales growth in the first three quarters, up 28%, while sales in the Americas increased by 25% and Europe/Middle East by 17%. Lamborghini did not release individual sales figures for the various countries and regions.

 
Mansory beat every inch of the Urus with its tuning stick

Ever felt that the Lamborghini Urus was missing something? Perhaps it’s just a little understated or isn’t shouty enough. Well luckily, then, Mansory have just the thing for you, it’s called the Venatus and essentially, it’s a Lamborghini Urus that’s louder, faster, more angular and more yellow than the car upon which its based.

A smattering of carbon here and a new bumper fin there, as well as some rather large rims at each corner, and what you have is the Venatus which directly translated from latin means venison… Of course, looks are subjective, but just in case you thought they hadn’t spoiled the Urus enough, they have added a giant spoiler to the rear, too. Consider this SUV spoilt.


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Lamborghini Urus celebrated as success after four years of production

The Lamborghini Urus SUV is celebrating four years since its international launch in 2017 at the Sant’Agata Bolognese headquarters. The third model model alongside the Aventador and Huracán has been accredited to have opened up a new segment of luxury cars, as peer the brand’s claims.

The Lamborghini Urus has also kicked off the greatest period of transformation for the brand, with it taking off during the last four years to become a major player in the SUV segment. Thanks to the Urus, sales, turnover and profitability reached unprecedented levels in the brand’s history. Turnover grew year on year, with 40 per cent growth from €1,009 million to €1,415 million (approximately R18,3 million to R25,6 million) in 2018, the year sales of the car began, reaching a peak of €1,81 billion (approximately R32,8 billion) in 2019 and €1,61 billion (approximately R29,2 billion in 2020. During this period of COVID, the company experienced record profitability.

The overall growth in global sales reached the record of 8 205 units delivered to clients (+43 per cent) in 2019. This is double the volumes achieved in the period before the arrival of the Urus. From 2018 to the end of 2021, a total of 16 000 Urus cars were delivered worldwide, a figure that established the Lamborghini Urus as the best-selling model over four years in the company’s history. The Urus is sold in five continents, with 85 per cent of clients being new to the marque.

 
Another record sales year for Lamborghini, thanks to the Urus SUV

Sales records are becoming a regular occurrence for Lamborghini, and for that you can thank the rise of the SUV.

2021 was another bumper year for the Italian supercar specialist whose annual sales rose to 8405 units. This was a 13% increase over 2020, which was also a record year.

Leading the charge, of course, was the Lamborghini Urus. This ‘Super SUV’ as the company calls it accounted for 59.7% of the marque’s total sales, with a volume of 5021 units. That’s almost double the volume achieved by the Huracan, which managed 2586 sales. However the latter was also a strong increase over the previous year thanks to the introduction of the hardcore Huracan STO. Finally, the Aventador accounted for 798 sales. This flagship supercar is in the process of being retired ahead of its expected replacement.

 
2023 Lamborghini Urus 'Evo': super-SUV to gain power, lose weight

Lamborghini will boost the sporting credentials of its SUV before it goes all-EV for its second generation

Lamborghini is preparing to update the Urus SUV for the first time since it was launched in 2018, and it has now been confirmed that a power hike and reduced kerb weight are among the changes.

Company CEO Stephan Winkelmann told Autocar that there will be two important rounds of updates for the Urus before 2024. "We have two steps," he said. "The first is the facelift, which adds more power and less weight – this is the idea – for the performance-oriented car. And then in 2024 we will have all our line-up hybridised, and the Urus is an important part of this."

That means that, as well as the updated 2023 Urus weighing slightly less than 2200kg at the kerb, it will pack more than the current car's 641bhp courtesy of revisions to its twin-turbocharged 4.0-litre V8 – though likely only slightly more, given it is already the most powerful car from the Volkswagen Group to use this engine. It is likely the updated car will be named the Urus Evo, as was the case when the Huracán was similarly uprated in 2019.

Following this round of updates, the Urus will receive a plug-in hybrid in 2024 before it is replaced in the second half of the decade by an all-electric successor.


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Lamborghini to launch four-seat EV crossover and electric Urus

Firm's first EV will be a high-riding four-seater, followed by the all-electric second-generation Urus

Lamborghini's first electric car will be an all-new four-seat crossover, launching in 2028, followed by the all-electric second-generation Urus SUV.

It was already known that Lamborghini was plotting a 2+2 seating configuration for its first EV, but now CEO Stephan Winkelmann has given more details on its positioning, which will be radically different to that of any model the brand has launched before.

Speaking exclusively to Autocar, he said: "When it comes to the first full-electric car, it's clear that our approach is clear and prudent.

"Clear because we say: 'Yes, electrification is part of our future'. And prudent because we say: 'It's a completely new car: the fourth model. It's a segment we haven't been in for decades, if we speak about a 2+2 or four-seater, maybe also high from the ground, with more ground clearance.'"

Winkelmann's comments suggest Lamborghini's first EV will be similar in its positioning to that of sibling brand Bentley, which will also sit higher from the ground than a conventional saloon or grand tourer.

"There will be more ground clearance than a normal car, that's the idea, but there isn't a clear decision taken so far, and therefore it's a bit early to discuss this in depth."

 
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