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i dont think it was ever about brightness, more about image retention i think
while some say its not necessary, i did it for piece of mind
heres the link of one of them
http://www.avsforum.com/t/583089/download-break-in-dvd-svcd
It was also about brightness. Plasmas are said to get duller with time.
true, but the break-in images were never about brightness....
Space_Chief - You might wanna differentiate between "burn-in" and "break-in" there. I know what you mean though.
Note that "LED" is a misnomer. The backlight is an LED backlight providing a better gamut / contrast, but it's still LCD.
It was also about brightness. Plasmas are said to get duller with time. Burning them in may not be a bright idea. Pardon the pun.