I had to replace my keyboard a while ago. I liked the Redragon keyboards since they are very easily moddeable, and their chassis are okay. The problem, however, is their OUTEMU switch doesn't seem to last under heavy use. It could do with some pre-lubing.
So I was looking at replacing my daily K599 (Deimos) with something new. I can't remember the name, but the Keychron I was looking at costed around R3 000, and that was a bit above my price class. Then I was told to look at Mchose, but those I was interested in were all HE. HE is not a typist keyboard, and that was until I tried their keyboards with the Mount Tai Magnetic switches. Got an Ace 68 GT at R 2 500 and haven't looked back since, then I picked up a G89V2 (UT98) on Takealot at R 1 000 and have been blown away by it. For someone else in my household I got an Ace 68 Super, and it is not bad though almost the same as the Ace 68 GT. I have had the privilege to type on some expensive keyboards, but I don't know how Mchose is getting that right at their price points. The parallel importers are now dumping them here too... I don't know whether that is a good or bad thing.
I am done with buying keyboards. It hurts buying new things nowadays. Anyone who needs a HE gaming keyboard, look at the Mchose Ace 68 Air with Mount Tai Magnetic switches. The value in that keyboard must be bonkers.
QMK/VIA is cool, I wish more keyboard makers would support it. For the brands who have a centralised suite, that is okay too.
All that said, I don't think that all these things will remain as 'accessible' as is, some Chinese brands like ATK/VXE are already increasing their pricing. Not by a lot, but enough to think again about buying something that is basically a copy.