Lion Lager

[OMB]

Well I don't know either, why I'm asking what the can says.

The guide just said they're busy brewing a batch of lion lager when we saw the old Lion Lager signs in the museum, she said they had to do it every 2 years in order to retain the license. I just thought that may be the reason for the "limited supply" at makro.

I think a beer license is country specific, with conditions to retain. So essentially if they didn't do it, Distell for example could take it over and start producing and distributing Lion Lager in SA. Castle and Black Label are obviously SAB's strategy in SA, which is why they squelch Lion.

doesn't make sense, Lion has always been an SAB own brand, not a licensed one. SAB killed Lion because of a declining and ageing market at the time (the rebranding process was an attempt to revive the brand with a new demographic but didn't meet with much luck). My bet is they're doing limited brew trials to test the market to see if the brand has potential again.

 

[dualmeister]

So much excitement about a crappy beer :erm:

 

[faniebraai]

So much excitement about a crappy beer :erm:

sies. dis lelik.

 

[Fulcrum29]

sies. dis lelik.

Craft beer attitude

 

[dualmeister]

Hehe.

Read us the ingredients on the label please

 

[faniebraai]

Craft beer attitude

I stay in kempton park. The closest we get to craft beer is Lion, okay?

Hehe.

Read us the ingredients on the label please

[-]why is that?[/-] why? (don't know what i tried to say there)

 

[dualmeister]

Mine included sucrose ....

In a beer :erm:

 

[faniebraai]

Mine included sucrose ....

In a beer :erm:

that's sugar right?

 

[dualmeister]

Sweetner. Well does it

 

[faniebraai]

Sweetner. Well does it

I have 1 can at home. I'm still at work. Tomorrow I'll be buying more...

 

[dualmeister]

You don't take your beer to work?

Need to get a new job

 

[faniebraai]

You don't take your beer to work?

Need to get a new job

Don't you listen... Makro was out of stock!

 

[dualmeister]

It was a sign that you need to buy a real beer

 

[faniebraai]

It was a sign that you need to buy a real beer

like?

 

[dualmeister]

Anything else, but Lion.

Hehe just kidding. After a few they are bearable.

 

[OMB]

Mine included sucrose ....

In a beer :erm:

that's sugar right?

yes, sucrose is sugar, Lion has a sweet flavour profile

 

[faniebraai]

Anything else, but Lion.

Hehe just kidding. After a few they are bearable.

After a few I actually can't drink anything else anymore..

 

[faniebraai]

yes, sucrose is sugar, Lion has a sweet flavour profile

thanks! trust the old pro to come and help us out.

 

[dualmeister]

Lion has a sweet flavour profile

Cringe

Would rather have a dark bitter ale.

 

[Shard]

doesn't make sense, Lion has always been an SAB own brand, not a licensed one. SAB killed Lion because of a declining and ageing market at the time (the rebranding process was an attempt to revive the brand with a new demographic but didn't meet with much luck). My bet is they're doing limited brew trials to test the market to see if the brand has potential again.

Do me a favour, and phone SAB and ask them what the deal is. I'm just relaying what they told me.
Maybe you can give them some advise since you know more then them about there own operation.