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I've read about this technology being applied in Japan a few years ago. I'm just surprised it took so long to get here. The Japanese case was more a case of storing electronic money in your phone, which then gets "swiped" at the checkout counter (using bluetooth or infrared); money were transfered to the cell phone at an ATM (via bluetooth or infrared or similar tech) or via internet banking (dont know how this worked). See this article.
In this case, one does not use the cell phone network to pay. But I guess the handset manufacturers were not eager for this tech, neither were the MTNs & VCs of this world, as they could not benefit. It looks as if these companies will benefit somewhat from wiWallet and its global competitors.