mylesillidge
Journalist
- Joined
- Jul 29, 2021
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MultiChoice's big strategy backfires spectacularly
MultiChoice's strategy to make Showmax its growth engine and reach revenue of $1 billion and 16 million active subscribers failed spectacularly.
MultiChoice has been punting Showmax as a core component of its growth strategy. It budgeted billions to make it the leading streaming service in Africa.
MultiChoice's strategy to make Showmax its growth engine and reach revenue of $1 billion and 16 million active subscribers failed spectacularly.
MultiChoice has been punting Showmax as a core component of its growth strategy. It budgeted billions to make it the leading streaming service in Africa.

