Start an online gaming and forum, where there's hardware, software and any other kind of reviews, stuff mags.
It will be cheaper, and then simply have advertising, hell, get magazines to advertise.
possibly make it so that you get different testers for games, and those testers are voluntary, and they get a free game or get some thing for there review, thats it...
I mean, i would kill for an opportunity like that, and some know my ps3 review, which was good to say the least...
Come now, It's not that hard if you think about it,