Cell C press statement:
Cell C brings people closer with Hi5
Cell C is pleased to announce the launch of Hi5, a contract that offers customers discounted call rates when calling five preselected numbers on the Cell C network.
“Consumers always have a few numbers they call more regularly than others and Hi5 is aimed at lowering the cost of those calls. Its ideal for consumers as well as small businesses looking at curbing costs in tough economic environments,” says Cell C Acting CEO Jose Dos Santos.
With the same benefits as Cell C’s Straight Up contracts, Hi5 customers will pay R150 for 150 anytime, any network minutes, 150 SMSes and 150MB of data. Over and above that, customers will be able to register five numbers on the Cell C network that will receive a preferential rate of 75c per minute on pure per second billing, that is a 25% discount from the standard 99c call rate.
“The 75c call rate to registered numbers is guaranteed for the life of the contract and is not subject to expiry rules hidden in the fine print of the contract – a tactic often employed by companies,” says Dos Santos.
Hi5 will also be launched with a handset deal, which comes standard with a Samsung Galaxy S3 mini, and the inclusive Hi5 monthly benefits at an unbelievable subscription of R199 on a 24-month contract.
Customers that already have a device can receive all the same benefits of the Hi5 contract with the SIM only option for R150 per month on flexible terms ranging from month-to-month to 24 months.
“Hi5 is the result of extensive consumer research, which tells us that keeping in contact with communities, families, colleagues, among others, is becoming ever more important to South Africans,” says Dos Santos.
He adds that Cell C will continue to take an innovative approach to lowering prices and bringing great value to customers, even while the industry awaits the outcome on Mobile Termination Rate Regulations.
Hi5 will be available to customers from 1 March 2014 from any Cell C franchise store and participating contract partners.
