Nissan Ariya

The 2023 Ariya Proves Nissan Is Getting Serious About EVs

Nissan has been in the EV game for a long time with the Leaf, but this is the company's first attempt at an electric car aimed at mainstream buyers.

2023 Nissan Ariya: Competition and Verdict

Nissan has priced the Ariya competitively, but it’s not necessarily cheap: You’ll drop nearly $44,000 to get into a base model. Of course, Nissan has its targets set on the Tesla Model Y, but things have shifted, and the new hotness is the Hyundai Ioniq 5 or the Kia EV6. The midsize EV near-lux crossover class is growing, with the Audi Q4 E-Tron, the Ford Mustang Mach-E, and the Toyota bz4X/Subaru Solterra. That goes to show how important crossovers will be as automakers make their EV transition.

What Nissan has here is a solid entry into the crossover EV space. It’s stylish enough to stand out while being conventional enough for mainstream buyers. If this is the kind of EV we can expect from Nissan, the company might just surprise everyone.

 
The Nissan Ariya Surfwagon concept is all kinds of awesome

All-electric crossover reimagined as beach-style surf wagon for SEMA 2022

Welcome, readers, to the Nissan Ariya Surfwagon concept. Yep, Nissan really has reimagined its all-electric Ariya crossover as a beach-style surf wagon, and we’d be willing to bet its quite unlike anything else you’ll see at this year’s SEMA show.

It’s one of six concept vehicles Nissan is bringing along, with the Ariya Surfwagon, created by South Carolina-based Tommy Pike Customs, featuring a custom vinyl wrap featuring wood panelling and chrome trim, evoking Californian-style “woodie” wagons popular in the United States in the mid 20th century.

And it’s certainly not shy, with its “smoothie” 20-inch wheels complete with polished stainless steel centre caps and whitewall tyres. The Surfwagon also gets custom lowered suspension and, to complete the look, a custom roof rack capable of holding two seven-foot surfboards. Because, obviously.


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Nissan Ariya review

WHAT'S THE VERDICT?

“Neither novel nor especially good value, but at least the Ariya is well equipped and the interior will win over many”

The Ariya's misfortune is to have arrived nearly a year later than planned, on account of the global microchip shortage. So it doesn't really bring much in the way of new tech.

Neither is it conspicuously good value by the simple EV ratio of range versus sticker price. But at least it's well equipped. Especially with the stuff EV buyers don't know they need until they don't have it – a heat pump, heated seats and steering wheel.

Likely there will be people who have been waiting for the Ariya because they trust Nissan as an EV maker, and want a piece of the Leaf's unimpeachable reliability.

For them, range anxiety won't be an issue and a small-battery Ariya's price jump from their Leaf won't be huge. The higher-spec Ariyas are playing at a price above Nissan's usual turf, but the qualities of the car itself are well up to an Audi Q4 or Mercedes EQA.

We're now at the point where there's plenty of choice in electric crossovers, and it becomes a design and styling play. If you like the look of the Nissan, and especially its interior, go right ahead.

 
This Arctic Trucks-prepped Nissan Ariya will drive from the North to the South Pole

Husband and wife team Chris and Julie Ramsey will drive 17,000 miles in this modified EV SUV

Ever wondered what an everyday EV SUV would need to look like if you wanted to drive it 17,000 miles from the magnetic North Pole to the South Pole? Well, wonder no more, because Nissan has partnered with our friends at Arctic Trucks to create an all-conquering Ariya.

Just look at those wheels! We’re told that not too many modifications have been made to the Ariya and that the powertrain and battery remain completely standard. What’s new is the jacked-up long travel suspension, the giant plastic arch extensions and the 39-inch off-road tyres.

Husband and wife team Chris and Julie Ramsey will take on the expedition starting in March this year, and perhaps the most important modification to the car is the installation of an espresso machine inside.

Other changes from the standard Ariya include a roof rack that can launch drones to take mega wilderness snaps. Oh, and if you’re worried about the charging infrastructure at the South Pole, Nissan’s solution is for Chris and Julie to tow a ‘portable, renewable energy unit’ that includes a lightweight wind turbine and solar panels. The trailer will then be able to charge the Ariya while it’s stationary. Should solve the range anxiety issue.

 
Nissan Ariya gets $8,740 price cut in China

The prices of electric cars in China just keep on dropping like stones. While it may be a good time to buy an EV right now, the reasons behind the low prices don’t necessarily mean the market is healthy.

Nissan just joined the Chinese price cuts extravaganza after Toyota announced its price reductions as well. Nissan sells few electric cars in China but Ariya is positioned as its flagship and as such it is the one to be promoted right now with the reduced prices.

The discount on offer is RMB 60,000 which is about $8,740 at current exchange rates. That is a huge reduction of over 21%, it takes the previous starting price of the single-motor version of Nissan Ariyafrom RMB 284,800 down to RMB 224,800 or $32,800. The top trim dual-motor version drops down from RMB 342,800 to RMB 282,800 or $41,260.

Nissan is taking a safe approach and is compensating previous customers who bought the Ariya recently at full retail price. Those who purchased the car before December 31 last year will be offered a credit of RMB 5,000 while those who bought the car this year will receive RMB 10,000 or nearly $1,500.

 
Nissan can't make nearly as many Ariya EVs as it wants to

Nissan seemingly just can't get a break with the Ariya. The car was unveiled back in 2020 and was then hit by delay after delay. Nowadays production is happening, but nowhere near the levels Nissan was envisioning.

According to a new report from Reuters today, sourced from four "people familiar with the matter", Ariya output is at least a third less than it should be. Production has been slowed by issues with Nissan's highly automated "intelligent factory" manufacturing system built specifically for this model with an initial investment of $243 million at the company's plant in Tochigi, north of Tokyo.

Nissan's system is designed to let it produce cars with different powertrains (BEV, ICE, and hybrids) all on the same line. However, implementation has proved to be "an extremely, extremely high challenge", one of the sources said. The advanced paint line, which should paint an entire car, including body and bumpers, together, in order to boost efficiency, is apparently a persistent cause of issues.

 
Nissan's electric comeback stalled by Ariya production woes

Nissan's new Ariya electric vehicle has been hampered by problems at its high-tech production line, four people familiar with the matter said, slowing delivery of a car designed to put the Japanese carmaker on the road to a comeback.

First unveiled in 2020 to strong reviews, the crossover was Nissan's first all-new global car in five years and signalled an intent to turn the corner on the turmoil that followed the ouster of former head Carlos Ghosn.

But production is running at least a third below plan, keeping the Ariya from shipping to new customers, according to three of the people and production planning notes reviewed by Reuters. All of the people declined to be identified because the matter is private.

The shortfall represents a lost opportunity to capitalise on the Ariya's buzz and test demand for the first of 19 new EVs Nissan plans to roll out by 2030. It also hinders the carmaker's plans for growth in the electric car market it helped pioneer before ceding dominance to Tesla.

 
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