My post is more about the 'bragging rights' aspect of his post.
As for this phone, I honestly hope no 'apps' (mini-vomit) come out for it. I can go to facebook.com, linkedin.com etc. on the phone's browser myself and don't need help taking 5 photos in a row or have a need for fart/bongo/cymbal noises on my phone. Don't need an 'app' to have email, calling, messaging, browsing and GPS.
Big selling points: A well thought out OS, a great design (the curved screen is pretty clever) and the fact that most BB/iPhone users won't switch to it
Of course, this is all personal preference but I shudder every time I hear someone tell me "Get an iPhone, it has so many apps".