Publishing Eusebius-type rubbish can only work against them though. One is going to look at such sites only if you have a modicum of trust in what they write, some small respect for their opinions: now, if I think of IOL, I will think "arsehole Eusebius" kotch kotch, and seek out the news elsewhere. Being controversial just to get clicks is very short-sighted.
short term vs long term thinking