Major Xbox influencers pull support over multiplatform rumours
Several notable
Xbox influencers have publicly withdrawn their support for the brand, following media reports claiming that first-party Xbox games could soon start appearing on
PlayStation.
Although not yet officially confirmed, the reports have led to a major backlash within the Xbox community, including from notable Xbox influencers with large followings, who are unhappy that games previously marketed as Xbox exclusives could be made available on other console platforms.
Notably, Xbox influencer Klobrille took to the
ResetEra forum to confirm that they were taking steps to wind down their account, following the reports.
Klobrille is one of the most well-known personalities in the Xbox community, with
over 158,000 followers on X, including Microsoft’s gaming boss
Phil Spencer, Xbox president Sarah Bond, and virtually its entire marketing and PR leadership team.
The account is known for creating faux Xbox marketing images, which are regularly shared by Xbox’s bosses.
On Monday, Klobrille said the supposed change in strategy from Microsoft had made them reconsider their support for the Xbox brand.
“The baseline for being Klobrille always was the trust and credibility of the brand I support and my excitement for the path ahead,” they wrote. “All of these three are at an all-time low right now.
“I’ve made the decision, depending on what’s next or its scale, to take significant steps back and reduce the Klobrille persona, or eventually even retire it.”
‘Timdog’, another notable Xbox influencer with 82,000 followers – including Spencer, Xbox’s marketing leads and the official Xbox account – made a more dramatic declaration on Monday, streaming a
7-hour Spaces audio discussion on X under the headline “I’m not an Xbox fanboy anymore”.
“It’s so easy to see Xbox is killing its hardware and putting a stake in the heart of it by doing this,” he said. “And there’s no going back… it’s dead.”
He later tweeted: “Xbox could have killed Game Pass, say buy our exclusives and focus on our hardware and that’s 100 percent the better idea [than to] SAY LETS KILL EXCLUSIVES AND put
Halo on
PS5. The outrage would be half of this and guess what you might be back to having a healthy business.”
Claims that Xbox exclusives could be coming to PS5 have led to a community backlash…
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