Just to break it down for perspective, the status of being in the PSL is worth a guaranteed R30m a year in the PSL grants, a potential of at least R1.2m for a team like Celtic that has the potential of finishing in the top 8, another potential of R800k for participating in the top 8.
There's also the potential of claiming the Q innovation quarterly prizes worth R1.5m for finishing any quarter of the PSL season with the most points.
That's just the basic guaranteed money and potential earnings for the PSL status, excluding winning actual trophies, stadium gate takings when we have supporters, sponsorships, the value of the players in the squad and other things I could have missed.
So I think looking at the brands of the big 3 there is nothing unrealistic about a billion rands.