The work Heller and Seepe charged R120 000, made up of 65 hours at R1850 per hour, are the following: 4 hours of "research and reading", 24 hours "preparing articles", 15 hours of "interview set-up, preparation and marketing", 7 hours "social media activation", 7 hours for "advisory and briefing notes for office and with key influencers", 8 hours for "correspondence, reports and meetings". This culminated in three opinion pieces, including a right of reply, with over 10 000 reads on one site, 3 radio interviews, one television interview and nine social media activations which led to over 250 000 impressions.
- Jan Gerber