This article is so true and represents how many of my friends, including myself, have felt for a very long time. I am a person that can appreciate and listen to a rather broad spectrum of music genres but that doesn't mean I like listening to 5FM who will play a techno/dance style song and then a heavy alternative rock song straight after it. Stations like 5FM have a market for sure, but you need to add to it. I need a rock music channel. 5FM once had Barney Simon who went a long way in promoting and playing rock music (both local and international bands) but they pushed him to timeslots that were not in peak listening periods and then eventually pushed him out. I can't say it was a mistake as i'm sure they had their business reasons but it was certainly a huge loss for SA radio and music. It took away a time slot that had something different to add to the radio waves. Now what you get is a radio station that still plays most of the genres but it can come at any time and they will mostly stick to the more commercial/well known stuff to be able to cover the vast amount of music out there and that just makes 5FM boring these days. If you take an album from a band and take their number 1 hit on that album, that's the song 5FM will play to death even though there are plenty of other good songs on that album that can be played to stop that song from being destroyed.
I am picking on 5FM because it is a National station and one that most people can relate too, they are most certainly not the only culprits. Secondly 5FM does has a place in radio and need their music to appeal to a large and diverse range of people as they do have a large (and forced through lack of choice) listening audience. What I'm saying here is basically a backup of the article, we need more choice, more variety.
Like the article said, we can listen to our MP3's and CD's but that gives us limited exposure to listening to and experiencing other music in that specific genre that you will most probably really like.
I use Last.fm (
http://www.last.fm) a lot (every day now in fact), a streaming audio/internet radio type website with a big difference. It's main purpose is to expose you to new and good music that are within your music tastes. It constantly records the music/songs you listen to and starts to create a database for your profile. The more you use it, the more it can build your profile and introduce you to new music you will probably like. It also has a tagging functions that allows you to tag a song or artist, this adds a whole new dimension and you have to try it to see how much it benefits you. A simple way to start is to create an account, which is totally free. From there download the app that comes with it, its a really good app. Type in a band or song you really like, it will play a song from that band first and from then on it will play music that is similar to that band/artist. It's really simple and great and the quality of the audio superb.
This app can also sync to most of the popular music players such as itunes, winamp etc... and can also sync with your ipod to give you a much larger database and image of the type of music you listen too.
Anyway that's my 2 cents for now
