LazyLion
King of de Jungle
Yes, very nice analogy. The only problem with online stores is that you have to pay more or less the same price (calculated per track), but: you additionally have to pay for the bandwidth you're using, which is a considerable expense in this country; you are generally forced to listen the music in a lossy format; and you are unable to acquire the physical case with poster, lyrics, diary entries, etc.
I think for online stores they should make the tracks cheaper. Currently rhythmonline.com (or something) sells the tracks @ R7 each, which doesn't compensate for the bandwidth you have to pay and for the lack of physical extras. I think R5 or even R4 per track would be a big step in the right direction to promote online sales.
And iTune's $1 per track is just ridiculous, considering you can't copy the music (or something - I haven't experienced it yet).
Yes, you are right. The online tracks should be significantly cheaper. I would think around 2 or 3 rand is fair for a track. Remember, more sales equals greater revenue. And no DRM crap. If it is cheap and easy enough, people won't bother pirating it.