Rivian R3 pricing revealed, European sales plans confirmed
Rivian shocked the world last week when everyone was expecting it to unveil the
R2, and
it did that, but also had a "one more thing" moment presenting the even smaller and cheaper
R3. Not too many details were released about the R3 at the time, but now Rivian CEO RJ Scaringe has revealed a bit more info to
Top Gear.
And most importantly, the price range. Rivian wants the R3 to cost between $35,000 to $40,000. For reference, the R2's starting price is $45,000, so the R3 neatly slots below its bigger sibling.
"It's like a crossover meets an SUV, meets a hatch, meets a wagon, meets a bunch of things. We say it has the soul of a rally car", Scaringe says about the R3. What about the R3X? "We got to have a little bit of fun with R3X where it's a tri-motor, it's insane performance, there’s torque vectoring. It allows us to take the performance element of the brand and apply it in a meaningful way".
The R3 is due to begin production in 2027 though, and a lot can change in three years. Before that, the R2 should propel Rivian from an ultra niche player in the EV space to mass market adoption - or at least, that's what the company is hoping. The R2's first deliveries are scheduled for 2026.
We already knew it would be cheaper than the R2, but now we know exactly by how much.
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