Rivian R1T (2020)

Rivian R2 unveiled - an R1S clone starting at $45,000

Rivian finally took the wraps off its highly anticipated R2 electric SUV and...well, it looks awfully familiar. If you own an R1S, the automaker's current SUV offering, you might need a double-take to differentiate it from this new sibling. If you see the R2 on its own on the street (not any time soon) - you’ll struggle to tell which one is it, without its bigger sibling next to it for reference. But that’s not necessarily a bad thing.

The R2 arrives with decent specs and an attractive price point, seemingly tailored to swipe some of Tesla's Model Y sales. But is that enough in a crowded and highly competitive EV market, especially when it won't hit the streets until 2026?

At first glance, it is hard to tell if this is a copycat design or brand consistency. Let's not mince words. The R2 is almost a carbon copy of the R1S. While many automakers maintain a consistent design language, something about Rivian's move borders on lazy. Those signature vertical headlights are back, along with a whole slate of shared design elements. Sure, if it ain't broke, don't fix it, but where's the risk-taking, the innovation that we crave in the EV space?


 
Not really sold on the R2, but that R3 looks sweet. That design language is great, I think they could do a great hot hatch with that styling.
 
People love the Rivian R2, 68,000 reservations in less than 24 hours show

After a few weeks of teasers and a last-minute leak, yesterday Rivian made the R2 official as promised, and the upcoming SUV starts a little lower than expected, at €41,900. Perhaps for that reason, or simply because it's an enticing proposition on many other levels, more than 68,000 reservations for the R2 have already been received by Rivian in less than 24 hours since the launch.

That's a pretty important feat for a company as small as Rivian, but do as always keep in mind that reservations aren't pre-orders. The cost for a reservation is just $100, and it's refundable. Furthermore, the R2 is only slated for release in 2026, and a lot of those people reserving one might change their minds in the next two years.

Still, Rivian CEO RJ Scaringe says the company is "thrilled" to see the R2 "resonate so strongly" with the community, and it's been "overwhelmed by the wonderful response".


 
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