Hey guys. I am busy installing insulation myself - and here is the facts on Isotherm that I have gathered by phoning Brits Nonwoven, the company that manufactures it.
When you buy- compare apples with apples. Isotherm comes in 40mm, 50mm, 75mm and 100mm thickness. The thicker, the better "R" value (better insulation), but also the more expensive. Most retailers only stock the 40mm and 50mm - for obvious reasons. According to Brits, the price should range bewteen R12/m2 and R27/m2 (installation excluded), depeding on thickness.
Earolite has a similar range - not sure what it is, as I am staying away from glass.