There is no confusion about AWS/call-centres and the retail business. It is just a very logical next step for international retailers to enter the african market via South Africa. I did say within the next 5 years and I am quite confident about this statement. People had a similar sentiment a decade ago about local POPs of various providers and looking at it now we have Akamai, Cloudflare, AWS, Dyn (and a number of others currently provisioning in SA).
Fair enough, I may have jumped the gun with my statement of assumptions. I still don't see it happening tho
A full scale operation like Amazon Retail however is super expensive. You'll notice Amazon isn't posting much of a profit. Mostly because they are pouring money into building fulfilment centres. They are really, really expensive.
To justify that cost, there needs to be a clear picture of growth. And for an international company there is more to it than just that. They have many places in the world they can expand into.
Finally take Takealot as a competitor.
1) They have a strong customer oriented focus (Just like Amazon)
2) They have a strong marketing focus (eg. Savealot)
3) They bought their own delivery service. The strategic value of that purchase cannot be understated. This is something Amazon is trying to do currently to improve customer experience. Amazon prime is a big seller exactly because it has free 2 day shipping. People LOVE fast shipping. Not just that, they communicate really well when they'll deliver and keep you constantly informed.
4) They have a very strong focus on price. Takealot has good prices!
All of the above speaks to the same principle that makes Amazon so successful. They place the customer first. If you want to be successful in online shopping the entire DNA of your company needs to be around making every customer happy. Happy online shoppers are like crack addicts.
Given that Takealot has some former Amazon employees I wouldn't be surprised if their core values are inspired by it and it will be very hard to compete with them.
Kalahari actually looks pretty pathetic in comparison to Takealot IMO. They had horrible delivery times, they had high prices, their selection sucks. The company clearly lacked the right kind of people and direction that you need to run a company like that successfully.
Anyway, just my opinion, and no I don't work for any of the companies above
