Star Trek Beyond is one of the most critically acclaimed films this summer, but it's struggling to go beyond Paramount's box office expectations. Trek News reports that the film sits at $198.2 million, which is above its 185 million budget, but still far frm what Paramount was aiming for. For the studio to consider it a success, the film would supposedly need to gross $300 million, but with a 48% drop in sales during its second week, it does't seem like it will reach the goal.
I'm actually not surprised with the film's lackluster performance at the box office. The amount of promotion they put out for the film prior to its release seemed weak. Even the first trailer was criticized by fans for its Beastie Boys music.
While I enjoyed some of the visual spectacle of Star Trek Beyond, I actually thought that it's the weakest of the rebooted films, but our reviewer Dave Gigg seemed to enjoy it more. You can check out his review here.
So why do you think Star Trek Beyond's box office performance isn't so stellar?