Telkom CMO Enzo Scarcella quits

MickZA

Executive Member
Joined
Jan 19, 2007
Messages
7,576
When Enzo joined Telkom in 2014, Telkom’s brand awareness and affinity were at a low point. Enzo drove a brand strategy with focus and creativity, delivering the updated Telkom brand and a succession of highly successful campaigns across our businesses.
Well Telkom Mobile have gone from strength to strength if nothing else ...
 

Arthur

Honorary Master
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Aug 7, 2003
Messages
24,074
Wherever he goes it seems he produces ads with talking babies. Let's see what happens at MTN.
 

Borrels

Senior Member
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Jan 9, 2009
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674
Scarcella is one of several “high-level managers” brought in by MTN ahead of new CEO Rob Shuter’s arrival, stated Bloomberg.
And who might the others be?
 

rpm

Admin
Staff member
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Jul 22, 2003
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64,868
Official Press Statement from MTN:

MTN South Africa has appointed Enzo Scarcella as the new Chief Operating Officer, effective 01 December 2016.

Enzo started his illustrious career at MTN in 1995 where he served as product manager.

Before he agreed to assume the COO role at MTN SA, Enzo was the Chief Marketing Officer of Telkom, and prior to that he served in various roles for Vodacom including as Managing Executive of Marketing.

He has extensive brand and marketing experience, and has worked in the broadcasting, retail and fast moving goods industries. He served as brand manager for South African Breweries and Guinness in the United Kingdom, and worked at Edcon and M-Net where he served in the role of Strategy and Marketing Executive and Marketing Executive respectively.

He has a Bachelors of Arts (Honours) degree from Harvard University, a Masters qualification from Cambridge University.

Says Mteto Nyati, MTN South Africa Chief Executive Officer: “As we strive to achieve our strategic objectives of driving business growth, transforming customer experience and overhauling employee engagement, it is important that we have right individuals in place that will help us increase our market share in non-voice services and strengthen our foothold in adjacent sectors.”
 

entrepr

Expert Member
Joined
Oct 24, 2005
Messages
2,103
Don't these large companies consider non-compete contracts ...
 
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