This price reduction is merely a corrective mechanism in the face of public outrage to the punitive pricing of the past, and an endeavour to soften the continued blows they're facing. I would've been more impressed and convinced of their endeavours to "contributing to reducing the cost of doing business in South Africa", if their announcement had been accompanied by (1) a committment to increase the complement of their field staff to handle rollouts caused by increased demand (as opposed to their continuing retrenchments), and (2) removal of the punitive 'downgrade charge', which is not technically justified at all, but merely a marketing (read: profit) maintenance mechanism. Corporate cretins!