Takealot's discounts tested
Online shoppers looking to score big bargains on Takealot should carefully consider the claimed discounts shown on its deals.
South Africa’s top online retailer offers Daily Deals and regular themed sales for certain categories of products.
A big eye-catcher on these promotional offers is the percentage of claimed savings relative to the standard list price.
Numerous MyBroadband readers have previously complained that this percentage was distorted by Takealot, as other retailers offered cheaper regular prices on the same products.
This is a running problem with takealot.com. Their Management has responded with "We only report what our suppliers indicate are RRP's". And for all intents & purposes, Takealot should NOT be in the business of actively policing prices, and they aren't. Their discount marker should have the word "Vendor Discount" above the savings indicator. This will generate a clear message that the
VENDOR considers this to be a discount, and not Takealot itself. If supply and demand are a thing, then a vendor has every right to raise the price of something; this is simple economics. What Takealot should watch for, is when a vendor has a price for "x" item and then over-inflates it, only to offer a "discount" later on...
Takealot has gone from being the discount online store, to a seller's paradise. When it was still Kalahari.net, you were
almost assured that you would not find it cheaper anywhere else, and that stocks were
limited. Those days are long gone. Takealot is no longer the cheaper option, but more of the last resort: It's where you START LOOKING for something specific, and then hunt around for the better prices somewhere else.
Takealot has also been permeated by "trash-selling" where products are vastly cheaper than a competitor, look good, but are a total disappointment when the item arrives. If the brand is not easily recognizable to you, then proceed with caution. This is on the buyer, you. Long gone are the days that internet-shopping in SA was a reputation-related undertaking. In 2012 you would be hard-pressed to make someone part with their money over the internet, unless you were a veritible rock-star of a Vendor, with quality, value and service being explicity applauded in the reviews and ratings.
The onus is on you, the shopper, to make an informed decision, not for Takealot to police its sellers. Takealot is well within their right to not involve themselves in pricing issues, quality issues, etc. Other than legitimate returns (which they make non-negotiable to their sellers, thank you, Takealot), you are on your own when buying. Assuming that a marketplace is going to police it's sellers is like having an overlord at a flea-market and stopping sellers from overcharging their customers..Simply won't happen. Takealot is in the business of getting a product from a vendor to a buyer, at the agreed price, whatever that might be, as fast and efficiently as possible. Shop with that mindset, and dodgy vendors will arrive on and leave the platform just as quickly.
We seem to have this mindset, that we can spend 4 hours in a mall looking at physical items and taking an eternity to make up our minds, before parting with our dosh, but if you see that "23% Off" block, your money seems to leave your bank-account leaving skid-marks.
We need to stop doing that.