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Audi reveals the Concept C as a preview of a simpler future for its electric cars
Audi is clearing the clutter. In what can only be called a major shift for the German automaker, the company unveiled its new design direction in Milan - a philosophy it calls "radical simplicity." The first physical example of this new thinking is the Audi Concept C, an all-electric, two-seat sports car that does away with complicated lines and busy surfaces.
Audi leadership insists this isn't just a solitary concept vehicle, but it's a new beginning for the entire company, affecting everything from future EVs to its corporate structure.
The Concept C itself is a striking vehicle that looks both futuristic and strangely familiar. Its most defining feature is an upright, vertical grille, a design cue inspired by the legendary Auto Union Type C race car from 1936. This new frame forms the center of the car's face, replacing the wide, aggressive grilles that have dominated car design for years.
The rest of the body is smooth and monolithic, with a single, strong shoulder line defining its shape. The car, painted in a color called "Titanium," features a new light signature with four horizontal elements in each headlight and taillight, a look destined to become the new face of Audi on the road. For open-air driving, the Concept C uses an electrically retractable hardtop, a first for an Audi roadster, which allows it to maintain its clean shape when the roof is up.
www.arenaev.com
Audi is clearing the clutter. In what can only be called a major shift for the German automaker, the company unveiled its new design direction in Milan - a philosophy it calls "radical simplicity." The first physical example of this new thinking is the Audi Concept C, an all-electric, two-seat sports car that does away with complicated lines and busy surfaces.
Audi leadership insists this isn't just a solitary concept vehicle, but it's a new beginning for the entire company, affecting everything from future EVs to its corporate structure.
The Concept C itself is a striking vehicle that looks both futuristic and strangely familiar. Its most defining feature is an upright, vertical grille, a design cue inspired by the legendary Auto Union Type C race car from 1936. This new frame forms the center of the car's face, replacing the wide, aggressive grilles that have dominated car design for years.
The rest of the body is smooth and monolithic, with a single, strong shoulder line defining its shape. The car, painted in a color called "Titanium," features a new light signature with four horizontal elements in each headlight and taillight, a look destined to become the new face of Audi on the road. For open-air driving, the Concept C uses an electrically retractable hardtop, a first for an Audi roadster, which allows it to maintain its clean shape when the roof is up.
Audi reveals the Concept C as a preview of a simpler future for its electric cars
Audi's new Concept C, an all-electric sports car, previews a company-wide shift towards simpler design and a massive product offensive.
www.arenaev.com
