BYD’s Fang Cheng Bao Formula S and S GT go on sale in China
For the past couple of years, Fang Cheng Bao was the brand you associated with squared-off, boulder-crawling plug-in beasts - a sub-brand built specifically to pull wealthy outdoor hobbyists away from their Land Cruisers and Defenders. Yet here we are, watching that off-road-centric outfit park a pair of sleek EVs right in the Xiaomi SU7 and Tesla Model 3's front yard.
The new models - the Formula S coupe-styled sedan and its wagon sibling, the Formula S GT shooting brake - borrow their design cues from the Fang Cheng Bao Super 9 concept. But what really is shocking is the ruthless pricing. When pre-orders opened on August 20, BYD pegged the series between RMB 230,000 and RMB 280,000 - which already was attractive. But at the official launch, BYD announced that the Formula S will start at RMB 189,900 (around €23,800), and top out at RMB 229,900 (around €28,900). That's a 17.4% haircut - RMB 40,100 (nearly $ 6,000) shaved clean off the bottom end before the first customer even signs a finance agreement.
Even the stunning Formula S GT shooting brake starts from RMB 219,900 (about €27,600). Tesla's refreshed Model 3 asks around RMB 235,500 to RMB 259,900 in China, and Xiaomi's smash-hit SU7 starts from RMB 215,900 in its baseline trim. Fang Cheng Bao is undercutting the entire class while possibly offering more.
Size-wise, the Formula S twins dwarf the American benchmark. The Formula S stretches to 5,060 mm in length, it is 1,967 mm wide, and stands 1,483 mm tall on a 2,960 mm wheelbase. The shooting brake Formula S GT is surprisingly shorter at 5,025 mm; it is 1,967 mm wide and 1,458 mm tall, but it shares the identical 2,960 mm wheelbase.
BYD’s Fang Cheng Bao brand targets Tesla Model 3 and Xiaomi SU7 by launching the Formula S sedan and Formula S GT shooting brake with up to 657 horsepower, and a low starting price.
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