Why Proton is returning to SA
Proton has been absent from the South African new-vehicle market since 2012, but it’s returning to the Republic – with a different game plan. Why should you consider one of Proton’s new-generation offerings and is the brand likely to achieve more success this time around? We attended Proton’s big media “reintroduction” in Gauteng to find out.
Proton is Malaysian and Chinese
There are 2 models that come to mind when I think of Proton in South Africa. The first one is the Gen2 coupe-styled sedan, which immediately grabbed my attention because it wore a badge on its rear that read “Lotus Engineered”. At the time, Lotus was a red-hot brand by virtue of the reputations of its Elise and Exige sportscars; they were known as some of the best-handling cars in the world and, as a gullible young adult, I was genuinely hopeful that under the skin of the affordable Proton Gen2 lurked a handling god that could outmanoeuvre a Volkswagen Golf GTI or Renault Megane RS of the day. Sadly, every review I read convinced me the only Lotus-engineered part of the Gen2 may have been the badge itself.
The other Proton that lurks in my memory banks is the Satria Neo – a Rally-inspired hatch with all the exterior cladding a
Fast and the Furious fanatic could ask for but, but endowed with a power output that could hardly match that of a paper plane. Still, certain motoring journalists entertained the idea that the Satria Neo had its place (as some sort of guilty pleasure, because of the smile it put on your face when you looked at it). Hmm.
Forgive my nostalgic musings about Proton’s past; I’m just setting the scene for what Proton used to be and why the modern version of the brand aims to be
nothing like its former self.
The Malaysian brand sold 49.9% of the company to Chinese powerhouse Geely (a brand that also came and then left South Africa) and began a massive overhaul of the Malaysian production plant. Geely also donated all its chassis and engine tech courtesy of
Volvo(another brand owned by Geely) and has since begun launching Proton in markets where it can focus on right-hand-drive models, while Geely focuses on left-hand-drive products and battery-electric vehicles.
Proton Pricing in South Africa (Sept 2022)
X50 1.5T Standard R449 900
X50 1.5T Luxury R449 900
X50 1.5T Executive R535 900
X50 1.5 TDGI Premium R579 900
X70 1.5 TDGi Standard R529 900
X70 1.5 TDGi Executive 2WD R579 900
X70 1.5 TDGi Executive 4WD R629 900
X70 1.5 TDGi Premium 4WD R639 900
Proton is returning to SA. Should you consider one of its new-generation models? We headed to brand's relaunch in Gauteng to find out.
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