Toyota Fortuner bounces back! SA’s best-selling cars in March 2023
The South African new-vehicle market’s run of year-on-year growth has ended, with sales falling marginally to a still-impressive 50 157 units in March 2023. Here’s a look at SA’s best-selling vehicles, most popular brands and more…
In March 2023, South Africa’s new-vehicle market registered a marginal decline of 0.6% to 50 157 units, bringing to an end the industry’s 14-month streak of year-on-year sales growth. Still, the month’s sales tally represents a considerable 10.6% increase compared with February 2023’s effort and is interestingly also the first time the market has cracked the 50 000-unit mark in a year.
Naamsa described the industry’s performance in March 2023 as “modest”, saying this could at least in part be attributed to rising interest rates and the so-called “national shutdown” of 20 March, when “many dealers opted to close shop and vehicle manufacturers operating in hotspot metros also halted production”.
Out of the total reported industry sales of 50 157 vehicles, an estimated 43 801 units (or 87.3%) came via the dealer channel, with 6.1% representing sales to the rental industry, 4.1% to government and 2.5% to industry corporate fleets.
The new passenger-vehicle market decreased 6.4% to 31 631 units in March 2023, while sales of new light-commercial vehicles (including bakkies and minibuses) grew an encouraging 11.1% year on year to 15 529 units. After the opening quarter of the 2023, domestic sales stood at 139 437 units, representing an increase of 2.4% compared with the same period in 2022.
What about the export market? Well, Naamsa’s figures showed a 3.1% year-on-year increase to 34 134 units in March 2023, with the year-to-date number coming in at 84 774 units (or 4.2% down on the first quarter of 2022).
Lebogang Gaoaketse, Head of Marketing and Communications at WesBank, was upbeat, suggesting March 2023’s performance was worth celebrating.
“Despite the public holidays, March is a long sales month and this month’s performance mirrored what was the best-selling month last year. Both March 2022 and 2023 have been the only sales months to breach the 50 000-unit level since October 2019,” explained Gaoaketse.
Furthermore, according to WesBank, March’s increased volumes compared with February’s tally indicates “growth remains possible despite the headwinds of the continued energy crisis, rising interest rates and the pressures of inflation on household budgets”.
Gary McCraw, National Director of the National Automobil Dealers’ Association (NADA), was similarly optimistic, saying the fact total sales exceeded the 50 0000- unit barrier “was a positive sign, showing that there is still ongoing, pent-up demand for new vehicles”.
“The retail dealer network fared well in the circumstances, with many of them having closed over the Human Rights Day period. In fact, the dealers’ share of the new-vehicle market continues to hold up, with the March share of 87.3% being even better than the 83.6% share in February. On a year-to-date basis, the dealers have sold 2 230 more vehicles this year than in the same period in 2022 – 117 178 versus 114 948,” added McGraw.
New vehicle sales summary for March 2023
- Aggregate new-vehicle sales of 50 157 units decreased by 0.6% (-308 units) compared to March 2022.
- New passenger-vehicle sales of 31 631 units decreased by 6.4% (-2 157 units) compared to March 2022.
- New light-commercial vehicle sales of 15 529 units increased by 11.1% (1 556 units) compared to March 2022.
- Export sales of 34 134 units increased by 3.1% (1 026 units) compared to March 2022.
10 best-selling vehicles in South Africa in March 2023
1. Toyota Hilux – 3 920 units
2. Isuzu D-Max – 2 289 units
3. Ford Ranger – 2 247 units
4. Volkswagen Polo Vivo – 2 016 units
5. Toyota Corolla Cross – 1 839 units
6. Toyota Hi-Ace – 1 600 units
7. Toyota Fortuner – 1 409 units
8. Nissan NP200 – 1 404 units
9. Toyota Starlet – 1 276 units
10. Suzuki Swift – 1 248 units
The SA market's run of year-on-year growth ends, with sales falling marginally in March 2023. Best-selling vehicles, brands and more…
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