The Toyota Century Thread

Looks like Toyota is building a one-off coupe version of the excellent Century

Arty, orangey imagery surfaces ahead of its reveal at a Japanese motor show

Toyota is readying a one-off coupe version of its rather excellent Century. At least, we think it is. If so, this is extremely intriguing news. And extremely excellent news.

Chiefly because the Century is extremely excellent. A Japanese-only saloon – and limited edition SUV – it’s considered the carmaker’s halo product. This new imagery suggests it's planning a one-off special project.

We’re guessing this because the copy accompanying these really rather orange images says ‘one-of-one’, along with the word ‘new project’ and of course, ‘Century’. It even features the golden phoenix badge adorned on every Century. And a cursory glance at that silhouette suggests that, yep, it’s a coupe.

A big, fat, imposing one, not unlike a Japanese Rolls-Royce Spectre. Though being what looks like a concept, it features the classic concept decoration of special doors: these ones appear to slide forwards, revealing, yep, a seat. And what looks like a wraparound dash.


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It’s official: step aside Lexus, Century is Toyota’s new top, big boy brand

And that apparently means Lexus can take more ‘challenges’

Move aside, Lexus. Your time as the ‘responsible eldest son’ is over. Century is now Toyota’s new premium, halo, big boy brand, and it’s going after the world’s high-end car market. This is, frankly, quite excellent news.

Because the Toyota Century – as it was known in the BeforeTimes – is a brilliant luxury saloon. Much like Cupra was chipped off the big Seat block (itself nestled in thick VW Group granite), Century will morph from a big saloon and SUV into a fully-fledged premium brand.

Hence why Toyota’s building that mysterious ‘one-of-one’ Century coupe thing we saw earlier this week. And it’s all because chairman and former boss Akio Toyoda was ‘concerned’ about how Century fit into Toyota’s big pot.


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